Built on the belief that values-aligned work produces the most high-conviction brands.
Identifying your values, sharing stories tied to them, and building carrier waves of momentum into movements. Great marketing is storytelling your brand through values.
In wavering moments such as navigating a pivot, murky waters, or a market shift, Corriente collaborates with its clients on finding their current and flowing freely with abundant traction and growth.
Corriente ("current" in Spanish) serves high-agency individuals and organizations facing the challenge of building brand-forward, values-driven storytelling, digitally and IRL.
Work Together →"The current that carries you,
or the current you create."
Yadira Blocker is Principal of Corriente, a creative studio for values-led brand strategy, storytelling, and experience design.
She works with high-agency individuals and organizations at moments of inflection, helping them build the narrative, identity, and presence that makes their conviction impossible to ignore.
As former Head of Marketing at NEAR Foundation, Head of Experiential Marketing at ConsenSys, and Experiential and Brand Marketing Lead at Samsung NEXT, she is known for building the rooms where conviction becomes contagious.
Work with Yadira →